Post by Admin on Feb 19, 2024 23:44:46 GMT -5
Important Update: New Email Rules from Google & Yahoo
Dear Value Customers,
Starting February 1, 2024, Google and Yahoo implemented new rules affecting email senders to @gmail and @yahoo addresses. These changes aim to enhance mailbox protection against spam, phishing, and spoofing.
What this means for you:
Google and Yahoo's stricter spam folder criteria may impact your communication effectiveness; However, following these rules increases the likelihood of your emails reaching the inbox.
Key guidelines to follow:
- Use a proprietary domain (@yourcompany.com) instead of free email domains like @gmail.
- Authenticate your sender domain with SPF or DKIM.
- Keep spam report rates below 0.3% (0.1% Google Postmaster Tools).
- Use a Transport Layer Security (TLS) connection for transmitting email.
For high-volume senders (over 5,000 emails/day):
- Implement a DMARC policy, even if set to "none”.
- Enable one-click unsubscribes and process within 2 days.
Bonus Tip: Maintain clean email lists by removing outdated or unengaged addresses.
For more detailed information on these new rules, contact our Help Center.
By proactively adhering to these guidelines, email senders like you can seamlessly adapt to the evolving landscape of email security. Thank you for your attention to these important updates.
Sincerely,
Help Center - FVN Alliance Inc.